An Apple A Day Keeps The Doctor Away! Activated Phenolics range are derived from the healthiest of fruit – Apples (Malus domestica). Apples are unique, in that out of the 1,723 different types of edible fruit, they contain the highest proportion of free phenolic antioxidants.This may lend some truth to the proverb that has been passed down through both western and eastern culture –'An apple a day, keeps the doctor away'. Activated Phenolics are powerful antioxidants that neutralise a wide range of free radicals to protect your cells from damage and inflammation. Studies have shown phenolic antioxidants contribute to the protection and recovery from degenerative, digestive and inflammatory conditions as well as contributing to weight loss and maintaining energy levels.